Blu eCigs (Owned by Big Tobacco) Tells Users to Fight FDA Regulations

blue pro vaping

This is something that I never expected to see. Blu eCigs is a brand that was originally created by Lorillard. Lorillard was bought out by RJ Reynolds, who then sold off blu eCigs like a cheap hooker to Imperial Tobacco, which is the company that it currently calls home. Normally the vaping community and Big Tobacco are mortal enemies, which is why it’s shocking to see a brand that has been passed around like a prison bitch by the various BT companies post the following pro-vaping message on their Facebook page:

Vapers everywhere are taking action to protect their access to e-cigarettes and vapor products by calling the White House to urge President Obama to demand that the FDA re-work their proposed deeming regulations so that vapor products can remain on the market. Make no mistake: The current proposed regulations will have a devastating impact on consumers and businesses alike by removing nearly all e-cigarette and vapor products from the market.

Please visit our friends at CASAA by clicking the link below to find out how you can help fight for your right to vape!”

I’m not entirely sure what their angle is here, but history shows that it’s reasonable to be suspicious of anything that Big Tobacco does. Most likely someone on their PR/marketing team has been reading blogs like this and realized that opposing the imminent regulations that they caused is a trending topic in the world of vaping and decided that this would be a good way to boost public opinion of their brand while simultaneously fucking us over behind the scenes.
While this may be one of those cases where they pretend to be our friends in public and then stab us in the back when we aren’t looking, if it leads to more people contacting their elected representatives in support of vaping then I don’t have a problem with it.

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