Carl’s Jr. Will Sell a CBD Cheeseburger on 4/20 for $4.20

Carl’s Jr. is making history this upcoming 4/20 by offering a CBD-infused burger for the low price of $4.20.

On Saturday, Carls Jr. will unveil the “Rocky Mountain High: Cheeseburger Delight” at a single restaurant in Denver. With this one-day-only test, Carls Jr. will become the first company in the world to sell a CBD-infused cheeseburger.

The Rocky Mountain High: Cheeseburger Delight consists of two beef patties, pickled jalapenos, pepper jack cheese, fries, and a CBD-infused Santa Fe sauce.

How did Carls Jr. come up with their CBD burger idea?

According to Patty Trevino, Carls Jr.’s senior vice president of brand marketing, the fast food chain has been working on the product since its vegan “Beyond Meat” launch in January.

Trevino met with the company’s legal team to ensure that there weren’t any legal issues associated with selling a burger that is infused with the controversial hemp-derived supplement. The company decided to run their one-day test in Denver partially because the state legalized recreational marijuana in 2014.

This is more than just a single-day marketing stunt, Trevino says. Carl’s Jr. will be keeping detailed stats on sales numbers as well as franchisee and customer response to the new CBD burger. If all goes well, Trevino claims that the fast food chain could roll out a CBD burger to the entire United States as a permanent offering.

If anyone is going to do it, I would want Carl’s Jr. to do it.

– Patty Trevino, Carls Jr. Senior Vice President of Brand Marketing

Of course, it’s going to be a challenge navigating different state-by-state cannabis and CBD regulations. But Trevino believes Carls Jr. has an advantage being a west coast chain. Since the restaurant chain primarily operates in the states that have already legalized weed on the west coast, they are in a much better position to roll out CBD products throughout the company.

Carl’s Jr. will be sourcing their CBD from Bluebird Botanicals, a Colorado-based company.

Mainstream companies have been moving into the CBD space in a big way in the past few months. This move by Carl’s Jr. follows a decision by both Walgreens and CVS to start selling CBD topicals in their drugstores in select states.

The supplement is considered controversial by some due to its association with cannabis. But as marijuana becomes less stigmatized and more evidence emerges about the health benefits of CBD, that stigma is gradually going away. Hopefully we can see more mainstream retailers moving into the CBD space this year so more people can have access to this incredible supplement.

You can buy the Rocky Mountain High: Cheeseburger Delight Carl’s Jr. at 4050 Colorado Blvd. in Denver starting at 6 a.m. on Saturday, while supplies last.

Related Posts

An image depicting a bladder cancer tumor

Vapers May Be at Higher Risk for Bladder Cancer

A new bladder cancer study reveals that vapers may be at elevated risk compared to non-smokers and never vapers. Specifically, vaping and bladder cancer may be linked, although smokers too are already known to be at risk. Scientists conducting a recent meta-analysis of multiple research studies identified six substances strongly linked to bladder cancer in

Read More »
a woman looks afraid, holding her face, maybe as she experiences temporary psychiatric symptoms like paranoia

Cannabis Linked With Temporary Psychiatric Symptoms

Millions use cannabis worldwide, both recreationally and medically. New research, however, links temporary psychiatric symptoms and cannabis use, even for first time users. This suggests we should see the benefits and risks of cannabis use as a nuanced debate—one that depends in part on the active compounds in the particular cannabis used. Temporary Psychiatric Symptoms A

Read More »
JUUL vape with nicotine vape pods

Young Adults Don’t Always Know What’s In Their Vape Pods

According to new research from a Stanford University team, young adults often don’t know what’s in their nicotine vape pods, including what brand they use. Pod-based e-cigarettes look a lot like thumb drives, but they are vaping devices. They consist of a vaporizer base powered by a rechargeable battery, and vape pods that you snap

Read More »
Scroll to Top