Koi CBD: 2021 Review & Product Guide

Today we give you the complete guide to Koi CBD products. The VV team reviewed each type of  product we could find to update this guide, and we are confident that this is the most thorough and fresh information available.

So you can spend your money wisely, we reviewed these Koi CBD products:    

Here’s what’s coming in this guide:

First we discuss the brand, including some details about their extraction methods and quality control. We also cover awards, third-party testing, and the product line, including where to buy Koi CBD and their policies on pricing and returns.

Next, we talk about CBD and the endocannabinoid system, including why CBD provides relief without psychoactive effects. Finally, we cover how each product works, and the best products for whatever you need.

Brand Overview

Although they have only been around since 2015, Koi CBD has quickly become a force to be reckoned with on the CBD scene. At that time the founders recognized a recurring problem plaguing the cannabis industry: a lack of standardization that was making it challenging and sometimes impossible to find high-quality cannabidiol products that live up to the promise of medical research.

The Koi team tested dozens of CBD products—many of which were substandard. Their single goal became to help bring the power of CBD to as many people as possible by bringing true traceability to the market. The Koi version of traceability stretches all the way from the raw material, to the laboratory for testing, to the packaged bottle.

Koi CBD products also use 99 percent pure CBD. They remove the cannabidiol themselves in a cGMP facility using a pharmaceutical-grade CO2 extraction process. Koi offers CBD products with 0 percent THC—offering a sense of security for anyone who needs to pass a drug test or just avoid a high.

All thier CBD products include CBD derived from fully traceable batches of American-grown hemp. Koi is a member of the California Hemp Council, the Hemp Industries Association, and the US Hemp Roundtable.

Quality Standards

Many factors affect a CBD brand’s quality, such as where and how the hemp is sourced, whether they use third-party testing, which extraction methods they use, and whether the brand is are certified by state and federal agencies.

There are many CBD products, including those that claim to limit THC levels to 0 percent. There are just as many that claim to be potent with over 99 percent CBD. Yet few of these claims are backed up with excellent products.

Koi CBD is different. There is no doubt about quality or efficacy; you can view their lab reports directly on the company website. You can trust this product:

  • USA-grown hemp from organic southern Colorado farms
  • Raw CBD hemp processed in pharmaceutical-grade cGMP certified extraction facility
  • Supercritical CO2 methods produce pure, high-quality, broad-spectrum hemp extract—less than 0.001 percent THC    
  • ISO-accredited third-party testing    
  • Each batch carefully monitored    
  • Full-panel analysis of hundreds of tests verified with detailed reports    
  • Certificate of Analysis for every batch, complete ingredient lists

The team then uses the CBD extract in-house as the basis for the entire range of Koi CBD-infused products. The individual products are then sent back out for third-party testing batch by batch, where the lab verifies them for CBD content, purity, and safety.

Brand Highlights

Although we will get into the weeds below, here are the highlights with Koi Naturals CBD:

Extensive Selection

The shopping portion of the website is awesome, and you can certainly get lost in there. The selection is actually that great. There is something for everyone, no matter what your taste is like, and you can get bath bombs, edibles, lotions, tinctures, and even something for your dog.


Koi CBD has a diverse range of CBD products including tinctures, wellness shots, edibles, vape oils, skincare, and more. All of their products contain 99% pure CBD oil made from American-grown hemp and has been third-party lab tested.

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A Brand You Can Trust

Koi CBD has been around for long enough that it has some credibility, and it has been featured by the mainstream press. But it’s the detailed third-party lab reports and transparent provenance of the hemp that really build the trust with these products.

Discounts and Rewards

If you become a regular user or refer friends, you’ll get awesome discounts on your Koi CBD. There is also free shipping for orders over $35.

CBD and the Endocannabinoid System

Cannabidiol (CBD) functions as part of the human endocannabinoid system (ECS). Humans share this system with other mammals, and it regulates our mood, appetite, and sleep.

ECS receptors bind with various compounds that occur naturally in cannabis—both the hemp and marijuana versions. Those receptors exist throughout the human body, waiting to receive signals.

Like its psychoactive cousin, tetrahydrocannabinol (THC), CBD is one of those compounds. When CBD and other cannabinoids interact with the cannabinoid receptors in the human body, they can regulate immune functions and reactions to stress, for example.

Many people try CBD products because they are free of THC, meaning they do not produce the famous high “head effects” or psychoactive feelings that marijuana is known for. In contrast, CBD products are an all-natural, healthy way many people attempt to treat appetite loss, inflammation, insomnia, pain, and more.

Koi CBD Tinctures and Shots

Koi CBD Oil Tinctures

Koi Naturals CBD Tinctures use Koi’s original PRIZM™ broad-spectrum hemp extract and a blend of natural flavors and ingredients. They come in 6 flavors and 4 potencies to choose from. 

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Koi CBD Tinctures come in six flavors, in four strengths and two different sized bottles for each variety. They are ideal for anyone who isn’t so keen on the natural taste of CBD, which can be bitter:    

  • Lemon-Lime    
  • Orange    
  • Natural    
  • Peppermint    
  • Spearmint    
  • Strawberry

The full-spectrum oil tinctures contain a blend of cannabinoids and terpenes to provide that entourage effect many users are looking for. Made to be used orally, just put a few drops of Koi CBD oils under your tongue or in food or drink.

Koi CBD Tinctures

Only natural ingredients such as coconut MCT oil and organic flavors join the hemp extract to create each flavor.

If you choose the tincture there are four choices:    

  • 250mg    
  • 500mg    
  • 1000mg    
  • 2000mg

And either a 30mL or 60mL bottle. Koi recommends serving sizes of up to 1mL in a dropper as many as three times a day.

If you’re into the trend of wellness shots, Koi CBD Hemp shots are probably something you will really like. Each 2.5oz bottle contains 25mg of CBD that you drink like a liquor shot—or, if you’re into them, like a wheatgrass or espresso shot.

Koi CBD Hemp Shots

Koi CBD Hemp Shots contain 25 mg of CBD per 2.5-ounce shot. They are the perfect amount of CBD in an easy-to-take shot designed to keep you balanced, refreshed, and energized in a convenient way. The shots come in watermelon or raspberry flavors and make the perfect addition to your morning routine, or a mid-day pick-me-up.

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You order them in 12-packs, and there are four each 25mg shots of three flavors:

  • Peach Iced Tea    
  • Raspberry Punch    
  • Watermelon

Koi CBD Wellness Shots

Pros of the Koi CBD Tinctures and Shots:    

  • Flavor. Most CBD products are either really plant-y and bitter or too sweet and artificial tasting. Not Koi CBD! These are delicious and they taste natural, and the flavorless versions of things really are.    
  • Choice. There are so many options from Koi CBD Tinctures and Shots that you can modify your serving size or flavor choice to fit your needs very easily.
  • Quality. The Koi Naturals CBD brand is high quality across the board, and it’s easy to verify what’s in each batch based on lab results.

Cons for the Koi CBD Tinctures and Shots:    

  • Cost. These cost more than some other options—but to us they’re worth it.

The bottom line

Especially given all of the flavors and how cool it is to be able to get your CBD in shot form, we love this Koi offering. Our team’s top picks were the strawberry tincture and the watermelon shot.

Koi CBD Gummies and Softgels

Many brands on the CBD market today create edibles by making the candy or product and then dosing the end product with a CBD spray. Koi CBD products are far superior because they evenly distribute CBD between each gummy and softgel.

In the process of making the gummies, Koi blends and rolls the gummy dough and the broad-spectrum hemp extract multiple times so the results are consistent. The other ingredients include natural and artificial flavorings and corn syrup.

Koi CBD gummies

Each gummy is a blend of tropical fruit flavors, including acai pomegranate, lime, and tangerine. Choose either the regular sweet gummies or the sour flavor. Each 20 piece pack of the gummies has 200mgs of CBD, with 10mg of full-spectrum CBD in each piece. There is also a 6-pack size available.

 Koi CBD softgels

There are also Koi CBD softgels, both a “regular” and “nighttime” option. The regular bottle contains 30 softgels, each containing with 25mg of CBD along with MCT oil, polysorbate emulsifiers, and glycerin. The “nighttime” add 1mg of melatonin per softgel for use 30 to 60 minutes before bedtime.

Pros for the Koi CBD Gummies and Softgels:

  • Taste. These gummies in particular have a really great flavor, especially if you like tropical tastes.
  • Quality. Again, you can trust what you get from Koi and rely on their transparency.
  • Nighttime option. We loved the special nighttime softgel option.

Cons for the Koi CBD Gummies and Softgels:

  • Serving size. There is less variability in serving size with these than in some brands, and slightly less potency.

The bottom line

Our favorite Koi CBD Gummies were the sour tangerine, and we also loved the nighttime softgels.

Koi CBD Inhalers

Koi CBD Inhalers

These CBD inhalers are a unique alternative to traditional CBD products. They provide instant relief and 5 mg of PurZorb® Micellized broad spectrum CBD per inhale. You can choose between two flavors -- Dreamsicle or Mojito Mint.

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Without a doubt, Koi CBD inhalers are among the brand’s most unique products. Unquestionably, few CBD vendors sell CBD in this form—and that’s too bad.

CBD inhalers allow you nearly instant relief without needing to vape, and consuming CBD this way on the move is quick and efficient. Each puff is about 5mg of CBD, and an entire inhaler holds a massive 1000mg of CBD or 200 puffs. Choose between Dreamsicle (sort of vanilla) or Mojito Mint—but are good, but we loved the mint.

Pros for the Koi CBD inhalers:

  • Unique. You can’t find this just anywhere!    
  • Microdosing. This is a fabulous way to microdose, especially if you don’t want to vape.
  • Flavor. Again, those flavors!

Cons for the Koi CBD inhalers:

  • None, really, unless you dislike this delivery method in itself.

The bottom line

For a quick boost midday or chronic issues, Koi CBD inhalers are a fantastic choice.

Koi CBD Balm and Gel

Koi CBD Topicals

Koi CBD topicals are infused with broad-spectrum CBD hemp oil and other natural ingredients, including organic coconut oil, aloe leaf juice, yellow beeswax, and jojoba seed oil. Available in a balm or a gel, it works to ease pain irritation and create instant relief for the skin.

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For those annoying day-to-day aches and pains that we all get, CBD balm and gel can be a real relief. Koi CBD balm and gel are designed for these kinds of minor issues.

Koi infuses its balm with broad-spectrum CBD hemp oil and many other natural compounds, including organic coconut oil, aloe leaf juice, yellow beeswax, and jojoba seed oil. The end result is a soothing balm with a slightly floral aroma that warms on contact to condition the skin.

Koi CBD balm comes in three sizes:    

  • 150mg    
  • 500mg    
  • 1000mg

Avoid using the CBD balm too close to the face or eyes or other sensitive areas.

Koi CBD Topicals

The gel works in a similar way, but comes as a roll-on for spot treatment of problem spots. It’s more like one of those headache sticks or something; you use the roll-on gel like you would use a topical analgesic, to deliver quick relief in a small spot right where you need it.

Koi CBD gel is excellent for temporary relief of pain associated with arthritis, backache, bruises, strains, and sprains. It’s far less messy than the balm, too, because of the roll-on applicator. It contains menthol and 19 essential oils as well as the CBD extract.

Pros for the Koi CBD Balms and Gels:

  • Focused relief. These are excellent for spot pain relief.    
  • Convenience. This is a really easy way to get the benefits of CBD.

Cons for the Koi CBD Balms and Gels:

  • Cost. Slightly expensive for what it is.

The bottom line: we enjoyed both the Koi CBD balm and gel—about equal for both.

Koi CBD Skincare

The Koi CBD Skincare system consists of four products designed to be used in tandem:    

  • CBD Moisturizer Cream    
  • CBD Facial Cleanser    
  • CBD Facial Serum    
  • CBD Tightening Toner

Koi also sells all five products together as a set.

Koi CBD Skincare Koi CBD Facial Cleanser is a mild foaming cleanser that gently exfoliates the skin. Infused with 500mg of CBD, kakadu plum extract, and apple amino acids, the cleanser removes impurities and leaves the skin feeling refreshed and clear.

Koi CBD Tightening Toner is an infusion of CBD hemp extract, white grapefruit essential oil, kakadu plum, algae extract, and watermelon. This toner softens and conditions the skin by supporting improved elasticity and repairing damaged cells.


Koi CBD Facial Serum blends CBD, omega-3 fatty acids, and prickly pear oil for a nourishing serum that soothes under-eye circles and fine lines while refining the complexion to prevent conditions such as acne and eczema.

Koi CBD Moisturizer Cream is made with CBD hemp extract, camellia seed oil, kakadu plum extract, and chia seed extract. Together, these ingredients in their mineral-rich seawater base promote a supple skin tone, hydrate skin, and reduce visible pores.

Pros for Koi CBD Skincare:

  • Experience. No doubt about it—this is a high end way to get your CBD.

Cons for Koi CBD Skincare:

  • Cost. Wow—it’s $269 for the four piece kit.

Koi CBD Skincare is for the seriously committed—or those who love CBD topicals and have skin in real need of pampering.

Koi CBD Bath and Body

Koi CBD Bath & Body

Koi CBD Lotion and Koi CBD Bath Bombs are the perfect self-care accessory. The lotion works just like their CBD creams and is great for full-body moisture. The CBD bath bombs add an extra dose of relaxation to your bath.

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Yes, for those who have to have CBD in every part of their life, including the bathroom, Koi makes bath and body products. Specifically, Koi CBD Lotion and Koi CBD Bath Bombs.

Koi CBD lotion works much like a regular CBD cream, but it is designed for full-body use. Each bottle contains 200mg of CBD in 4.25fl ounces of cream you can bring with you, and you’ll love the other natural ingredients like jojoba seed oil and organic aloe leaf juice that will keep your skin feeling great. Try Koi CBD Lotion in three scents:

  • Citrus Burst    
  • Lavender    
  • Pink Grapefruit

Koi CBD bath and body

Koi CBD Bath Bombs

CBD bath bombs are sort of a special treat. They work just like regular bath bombs, but each one adds 100mg of CBD to your water. There are three scents:

  • Lemon-Lime and Lavender
  • Orange, Citrus, and Lavender    
  • Peppermint, Eucalyptus, and Lavender

Pros for Koi CBD Bath and Body:

  • Luxurious. This is pretty much the height of luxury, if you’re into that sort of thing.

Cons for Koi CBD Bath and Body:

  • Cost. Again, this is an expensive way to add CBD to your life, for what you get.

The bottom line

We loved the over the top luxury of Koi CBD Bath and Body. If you can afford it, go for it!

Koi CBD Vape Oils and Hemp Flower

Koi CBD Vapes & Flower

Koi CBD sells both vape oils and hemp flower for those who want to smoke their CBD products. Their CBD hemp flower pre-rolls contain 1 gram of flower each. The vape juice comes in six flavors and contains 1ml or about 20 drops of juice per bottle.

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Koi has recently added to its massive range with hemp flower pre-rolls that contains a gram of flower each and four gram tins. These are full-spectrum, unlike the other CBD products from Koi, but they do contain less than 0.3 percent THC. Pre-rolls come in Hawaiian Haze currently, while the tins are Bubba Kush.

For anyone who just loves the experience of smoking or vaping cannabis, these are fabulous options! They also give you a truly full-spectrum CBD experience.

Although Koi CBD makes many offerings, their line of delicious and potent vape juices are the definite premier offering. As well as their unflavored version, Koi offers six flavors of CBD vape juice:    

  • Blue Raspberry Dragonfruit    
  • Classic Strawberry Milkshake    
  • Pink Lemonade    
  • Tropical Popsicle    
  • Vanilla Caramel Custard    
  • Watermelon Green Apple Sour

Each Koi CBD Vape Liquid bottle contains 30ml of liquid, each serving being 1ml or about 20 drops. There are four different strengths:

  • 100mg: $29.99    
  • 250mg: $39.99    
  • 500mg: $59.99    
  • 1000mg: $99.99

Koi CBD vapes and flower

The strongest variety isn’t cheap, but the Variety Pack can offset costs for some users. Another criticism we had was the use of ingredients such as Propylene Glycol, food grade Vegetable Glycerin, and other artificial flavorings. These additions do what they are supposed to do—these vape juices taste amazing. But they’re not everyone’s favorite in terms of health issues.

Simply use Koi CBD Vape Juice as you would your favorite e-liquid in a suitable vape device or vape pen with mod. You can also use the Koi Stik by Boulder, a vaporizer pen created for use with Koi vape juice.

Pros for Koi CBD Vape and Hemp Flower:

  • Flavors. For the Vape Juice, the flavors are excellent.    
  • Full-spectrum option. The hemp flower offers a truly full-spectrum CBD product option in the Koi line.

Cons for Koi CBD Vape and Hemp Flower:

  • Smoking or vaping itself. This isn’t the favorite CBD consumption method for a lot of people for health reasons since smoking and vaping are not totally without side effects, although it’s still a great choice for many.
  • Variety. Still waiting for more choice in terms of hemp flower, but this is expected—it’s new!

Koi CBD for Pets

There are two pet options from Koi: the CBD pet spray or the soft chews. Both options are safe for your pets, made with natural non-GMO ingredients.

Just like the gummies for humans, Koi CBD soft chews are made with pure, non-psychoactive hemp oil. Each packet contains 25 pet chews, each of which contains 2mg of CBD along with other natural veterinarian-formulated ingredients.

Koi CBD Pets

The CBD spray for pets is even cooler, to us, because everyone knows that getting cats in particular to swallow medicine is decidedly un-fun. The CBD pet spray is 500mg of the same formula CBD as the human version.

How to Buy Koi CBD Products

It’s easiest to find the huge selection from Koi CBD right on their website. Koi has a 30-day money-back policy, but remember, you only get to take advantage of that refund for products in their original packaging.

Shipping is free for all orders over $35. For smaller orders, shipping costs $6 to $10. Orders are processed by Koi’s team within 1 to 2 business days, although it you may experience delays on weekends, holidays, or if there is a high volume of orders.

You can get a discount for referring a friend, and there is a customer loyalty rewards program.

Final Thoughts

The VV team took our time reviewing all of these Koi CBD products, and it was awhile! That’s why we feel comfortable recommending Koi CBD products without reservation. Based on the flavors, quality, experience, overall price, and effects, these are excellent CBD products.

Koi CBD offers a serious luxury brand experience. How many brands can claim to offer both a complete skincare line and pet products along with wellness shots? In a really short time Koi has become a serious competitor in the CBD industry.

Overall Koi CBD Pros

  • Selection. Immense number of products available    
  • Transparency. Full transparency, independent third-party lab testing 
  • Free shipping. Free shipping on orders over $35    
  • Value. An array of reward programs and discounts
  • Quality. Excellent quality hemp and CBD, and CO2 extraction
  • THC-free. 100% THC-free, no mind-altering effects at any serving size    
  • Broad-spectrum CBD. More cannabinoids offer more potent benefits and the entourage effect from the variety of terpenes and cannabinoids in the hemp plant.
  • Ease of use. This is an easy site to navigate and shopping is simple.

Overall Koi CBD Cons

  • Customer service sometimes suffers during busy times    
  • No international shipping    
  • Some products are expensive    
  • Money-back guarantee limited to untried products

Koi CBD offers a huge range of innovative products. From balms to gummies and shots to skincare, you can introduce CBD into all areas of your life with Koi. You’ll never fail a drug test with this brand since all of their products are THC-free, and they are easy to find online or in person.

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