Among the items that were included in the $160,000 Oscar nominee gift bag are a three night stay in Tuscany worth $1,500, a luxury train ride through the Rockies worth $14,500….. and the $250 Haze marijuana vape.
Jason Azurmendi, the marketing director of Haze Technologies, says that the Haze “is the first portable vaporizer with dual chambers, allowing the user to vape two different materials — dried herbs, concentrates, and oils — interchangeably, all by the switch of a button. ”
“We feel privileged to achieve this unprecedented placement,” he continues. ” Our presence as a counter culture industry in front of a mainstream audience such as the Oscars establishes the realization of the distance that both the vaping industry and marijuana industry have gone to making their mark as legitimate businesses and more importantly, way of life.”
Buried within the boring, generic marketing-speak is some truth: The inclusion of the Haze vaporizer is yet another sign of the new mainstream popularity of both vaping and weed. While the nicotine e-cigarettes are by far the most popular vaporizers available, the previously little-known marijuana vape market has been growing steadily alongside of the increasing legalization and public acceptance of weed usage. Among the reasons for the soaring popularity of marijuana vapes: Lack of smell, ease of use, discreetness, and the potential health benefits compared to smoking.
A lot of e-cigarette users are frustrated with the fact that weed is being tied in with the nicotine vapes in the public consciousness. I think that, for better or worse, there’s no changing it, so in the meantime anything that helps to present vaping in a positive light is fine with me. Even if it means giving free vaporizers to a bunch of Hollywood actors.